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I've set up a few experiments with Google Analytics using its experiment interface and everything seems to be working fine, but I haven't been able to find the answer to how Google Analytics attributes reached goal to the variations, is the attribution session-based or user-based?

Here's a scenario:

  1. User visits one of the page variations included in the experiment during a session, does something else on the website and closes it.
  2. The next day the user comes back, opens my website in the same browser and completes the goal (without visiting the experiment variation page)

The question is: will the reached goal still be attributed to the variation page the user saw during the previous session or will it be discarded and won't be attributed to any of the variations, since the user didn't see the variation in the same session he completed the goal.

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达到的目标仍应归功于变体页面：

一旦用户看到实验页面，他或她就被认为是实验的一部分。例如，如果用户看到了实验页面，然后第二天又回来了，那么即使用户没有再次查看实验页面，也会计算第二次访问。

https://support.google.com/analytics/answer/6112437#

于 2016-07-14T20:41:23.393 回答