paypal - Paypal PDT 和 Google Analytics 电子商务集成

Question

试图定义具体的逻辑和编码要求需要交给开发团队来实现。整个过程涉及消费者来到网站，购买产品，被引导到 PayPal，然后自动返回到收据页面，该页面收集价值并将它们传递到谷歌服务器，以作为成功交易进行跟踪。我引用了两个代码项目解决方案：

• http://www.codeproject.com/Articles/42894/Introduction-to-PayPal-for-C-ASP-NET-developers
• http://www.codeproject.com/Articles/493455/Server-side-Google-Analytics-Transactions

是否有必要在 C#.net 环境中同时使用 PayPal PDT 和 Google Analytics 电子商务跟踪来正确地从 PayPal 收集信息并在 GA 中触发交易？

此外，如果需要同时使用这两种解决方案，是否只能实现解决方案的 PDT 部分，或者是否需要实现整个源代码并且只根据需要更改 PDT 和配置文件。

Answer 1

PDT isn't going to be accurate for you. Even with PDT and Auto-Return enabled there is still no guarantee the user will make it back to your final page. If they don't, the Analytics code wouldn't run and that order would not be tracked.

To remedy this problem, use the Express Checkout API instead of Payments Standard. Express Checkout basically consists of 3 API calls:

• SetExpressCheckout
• GetExpressCheckoutDetails
• DoExpressCheckoutPayment

The experience for the user is very similar to Payments Standard, but they will always be sent back to your site prior to making the final 2 calls in the process. As such, you can rest assured that your final page will indeed get hit and your Google code will run and track accordingly.