We have an e-commerce website. Due to some marketing and promotional campaign we are showing app download page/banner/promotion/big image (and nothing else) on our home page if the user is visiting the site for the first time which is cookie based.
But I don't want bots/crawler to see this content(big image) instead they should see the real content which comes after setting up the cookie. URL is same for both the content.
I can clarify more on this. How can I avoid the bots seeing the promotional content?