Well, the usage of the "this" prefix is kind of a personal (which can be argumented) choice.
You can find an interesting discussion on this point here
Why does StyleCop recommend prefixing method or property calls with "this"?
By the way, Resharper, for example, has the inverse rule by default (remove "useless" this - meaning useless for the compiler).
But frankly, in a View, I think it's more noise than help.
Other point : use HtmlHelpers like @Html.DisplayTextFor(m => m.Name)
in your case, as they're strongly typed, linked to model, take care of null values, etc.