I am checking out this link : http://www.businessinsider.com/the-worlds-weirdest-etfs-that-you-can-trade-today-2011-10#market-vectors-gaming-etf-nyse-bjk-1
The page is a slideshow where the user can either press the Next/Previous button or use the right/left arrow keys to navigate through the slideshow. Everytime the user does a navigation, the ad unit on the right sidebar does a refresh. Any idea how this can be effected?