我有这个查询可以帮助我在字符串中找到单独的关键词(对 utm_campaign 和 utm_content 非常有用):
SELECT
utm_campaign,
splits[SAFE_OFFSET(0)] AS country,
splits[SAFE_OFFSET(1)] AS product,
splits[SAFE_OFFSET(2)] AS budget,
splits[SAFE_OFFSET(3)] AS source,
splits[SAFE_OFFSET(4)] AS campaign,
splits[SAFE_OFFSET(5)] AS audience
FROM (
SELECT
utm_campaign,
SPLIT(REGEXP_REPLACE(
utm_campaign,
r'([^_]+)_([^_]+)_([^_]+)_([^_]+)_([^_]+)_([^_]+)_(.+)',
r'\1|\2|\3|\4|\5|\6|\7'),
'|') AS splits
FROM funnel_campaign)
例如:如果我有这样的 umt_campaign:
us_latam_mkt_google_black-friday_audiencie-custom_NNN-NNN_nnn_trafic_responsiv
上面的查询将帮助我用 _ 分隔每个单词。所以我会有这样的结果:
utm_campaign | 国家 | 产品 | 预算 | 资源 | 活动 | 观众 |
---|---|---|---|---|---|---|
us_latam_mkt_google_black-friday_audiencie-custom_NNN-NNN_nnn_trafic_responsiv | 我们 | 拉丁美洲 | MKT | 谷歌 | 黑色星期五 | 观众自定义 |
- 我从上面的查询中想要的是在这种情况下给我
audience
列。我尝试将上面的查询添加为 REVENUE 中此查询的子查询,因为在此表中我没有audience
列,但我有utm_campaign
列。在 utm_campaign 字符串中,第六个片段是观众(使用此查询我有错误“标量子查询产生了多个元素”):
WITH COST AS (
SELECT
POS AS POS,
DATE AS DATE,
EXTRACT(WEEK FROM DATE) AS WEEK,
SOURCE AS SOURCE,
MEDIUM AS MEDIUM,
CAMPAIGN AS CAMPAIGN,
AD_CONTENT,
FORMAT AS FORMAT,
"" AS BU_OD,
SUM(CLICKS)/1000 AS CLICKS,
SUM(IMPRESSIONS)/1000 AS IMPRESSIONS,
SUM(COST)/1000 AS COST,
sum(0) as SESSIONS,
SUM(0) AS TRANSACTIONS,
SUM(0) AS search_flight_pv,
SUM(0) AS search_flight_upv,
SUM(0) AS PAX,
SUM(0) AS REVENUE,
FROM MSR_funnel_campaign_table
WHERE DATE >= DATE '2019-01-01'
AND MEDIUM NOT LIKE 'DISPLAY_CORP'
GROUP BY 1,2,3,4,5,6,7,8,9
),
REVENUE AS(
SELECT
POS AS POS,
date AS DATE,
EXTRACT(WEEK FROM DATE) AS WEEK,
SOURCE_CAT AS SOURCE,
medium_group_2 AS MEDIUM,
CAMPAIGN AS CAMPAIGN,
AD_CONTENT,
CASE
WHEN SOURCE_CAT = 'FACEBOOK' THEN
(
SELECT
splits[SAFE_OFFSET(5)] AS FORMAT,
FROM (
SELECT
ad_content,
SPLIT(REGEXP_REPLACE(
ad_content,
r'([^_]+)_([^_]+)_([^_]+)_([^_]+)_([^_]+)_([^_]+)_(.+)',
r'\1|\2|\3|\4|\5|\6|\7'),
'|') AS splits
FROM ga_digital_marketing)) END AS FORMAT,
BU_OD AS BU_OD,
SUM(0) AS CLICKS,
SUM(0) AS IMPRESSIONS,
SUM(0) AS COST,
sum(sessions)/1000 as SESSIONS,
SUM(TRANSACTIONS)/1000 AS TRANSACTIONS,
SUM(search_flight_pv)/1000 AS search_flight_pv,
SUM(search_flight_upv)/1000 AS search_flight_upv,
SUM(PAX)/1000 AS PAX,
SUM(REVENUE)/1000 AS REVENUE,
FROM ga_digital_marketing
WHERE PAX_TYPE = 'PAID'
AND DATE >= DATE '2019-01-01'
AND MEDIUM NOT LIKE 'DISPLAY_CORP'
GROUP BY 1,2,3,4,5,6,7,8,9
),
COST_REVENUE AS (
SELECT *
FROM COST
UNION ALL
SELECT *
FROM REVENUE
)
SELECT
DATE,
WEEK,
POS,
SOURCE,
MEDIUM,
CAMPAIGN,
AD_CONTENT,
FORMAT,
BU,
CLICKS,
IMPRESSIONS,
SESSIONS,
TRANSACTIONS,
search_flight_pv,
search_flight_upv,
COST,
PAX,
REVENUE,
FROM COST_REVENUE
WHERE
1=1
AND DATE >= '2019-01-01'
我在这里做错了什么?
我也希望看到 COST 的格式维度和 REVENUE 的格式维度之间存在匹配(它不存在,但它在活动列中)。