12

I'm using instll_referrrer tracking the user installation. Recently, I found a lot of user send the refer utm_source=(not%20set)&utm_medium=(not%20set) to my server.

I searched this on Google, and find a artical https://plus.google.com/+AndroidDevelopers/posts/E54ae9beKLB which tell me this will be set as default for user from deeplinks. And then I searched the definition of deeplink but I don't quite understand it.

From now on, if there is no referrer parameter in the URL, a default will be set to separate organic installs from deeplinks (i.e. a third party referral to your Play Store listing).

Dose this means if I received some install_referrer with content content utm_source=(not%20set)&utm_medium=(not%20set),the user who sent these referrer have installed my app by third party referral which has a format like {scheme}://{host_path} ?

4

4 回答 4

3

Google Play 商店检查登录到 Google Play 的所有邮件帐户，如果您使用工作电子邮件（企业域电子邮件 ID）登录，它将 UTM 属性设置为 utm_source=(not%20set)&utm_medium=(not%20set)。

因此，请尝试从 Google Play 商店中删除工作电子邮件并进行验证。

使用Google Play URL Builder生成活动 URL。

它对我有用

于 2020-12-28T09:17:34.283 回答
2

该文档指出，它仅在您使用深度链接 (http) 到 Play 商店时发生：

对于指向 Google Play 的深层链接，其中 referrer 参数不存在或为空，提供的 referrer 值为：

utm_source=(not%20set)&utm_medium=(not%20set)

例如：

https://play.google.com/store/apps/details?id=com.google.android.apps.maps

此处的文档：https ://developers.google.com/app-conversion-tracking/third-party-trackers/android

于 2016-08-16T08:23:28.490 回答
1

您的 URL 需要有一个“referrer”参数，并在其中对您的引荐来源网址进行编码。一个例子是

https://play.google.com/store/apps/details?id=a&referrer=utm_source%3Dgoogle%26utm_medium%3Dcpc%26anid%3Dadmob

您可以尝试使用此https://developers.google.com/analytics/devguides/collection/android/v4/campaigns创建示例。

于 2019-04-26T14:50:38.900 回答
0

如果来自 Google 和 Facebook，应用程序不会将推荐人传递给商店。

所以你得到utm_source=(not%20set)&utm_medium=(not%20set)

于 2020-06-01T09:32:44.693 回答