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I have a checkout form as follows: step 1 (Booking Details) and 2 (Customer Details) are part of a a SPA (Single Page Application), and step 3 (Payment Method Selection) is on a separate, dedicated page. For all steps I additionally want to track checkout options.

Before proceeding to step 3, the form input of step 1 and 2 are tracked to GA: this seems to work fine:

  • The 'EE Checkout Option Tag' is fired twice (for step 1 and 2)
  • The values of the dataLayer are correct
  • The collect pixel is sent twice (200 OK), and contains the correct data (i.e. the checkout options I want to track)

However, when I look in Analytics, find my test order, and add 'Checkout Options' as a secondary dimension, I only see the checkout options for step 1.

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Does anyone have any idea?

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电子商务 - 结帐

必须使用某些步骤参数在结帐过程的每个页面上调用事件结帐。

所以你将拥有：

  • 结帐步骤 1（预订详情） -
  • 结帐步骤 2（客户详细信息） - 在 SPA 中，这必须在步骤 1 之后调用（onscroll 事件，在打开选项卡后自动或手动选择选项）
  • 结帐步骤 3（付款方式选择）

电子商务 - checkoutOption

可以选择调用event checkoutOption以使用相同的 step参数扩展先前的 checkout调用。

  • checkout_option 步骤 1（预订详细信息）- 用户选择后发送
  • checkout_option 第 2 步（客户详细信息）- 在用户之后发送或离开页面到第 3 步
  • checkout_option 步骤 3（付款方式选择） - 在用户选择后或移动到购买页面时发送

文档

GTM 和 EE 的文档（https://developers.google.com/tag-manager/enhanced-ecommerce#checkout）非常具有误导性，不如从https://developers.google.com/analytics/devguides/collection/analyticsjs学习/enhanced-ecommerce#checkout-process

于 2015-11-09T13:08:31.883 回答