According to the "Instances on Merchandising Variables" help document (Adobe Help), three things must be present to capture an instance against a merchandising variable:
- A binding event is set
- The Products variable is set
- The Merchandising Evar has a value
We've been instructed by Adobe to use an incrementing dummy product value (prodmerch#) in the product string, along with an event (event48 'Merchandising Instances), to capture instances against any Merchandising Evar. I've also seen this in use on other retail sites. However, there is no binding event present.
In this particular case, we are trying to count clickthroughs upon internal campaigns (event71). Internal campaigns are captured into Evar2, and typically result in a product listing page (before the prodView event). After a clicking upon an internal campaign, the resulting page is tagged as:
s.events = event71,event48
s.products = ;productmerch123
eVar2 = 123456
My question is this.
Since I want the Evar to bind to an actual SKU (not a dummy SKU), how can I meet all three criteria when using Conversion Variable Syntax?