What you are trying to sepcify with -configuration is the build configuration, not the build action. Unless you have added extra configurations to your project, you only have "Debug" and "Release" configurations.
What Xcode does when you tell it to profile is it builds the configuration that your scheme specifies to use when profiling, launches the simulator, installs the app, then launches Instruments.
So you need to do a similar thing with two command line calls, one to xcodebuild, one to instruments.
Some helpful links that should help you figure out what you need to do:
http://blog.manbolo.com/2013/04/09/launching-uiautomation-tests-in-command-line
Can the UI Automation instrument be run from the command line?
It is also worth noting that rather than specifying a target and configuration, you should just specify a scheme which provides both and other optional additional features.