2

我在使用 Google Analytics（分析）电子商务跟踪时遇到了一个奇怪的问题，我无法通过自己的实验、在此站点或 Google 上找到解决方案。

我们网站上的所有购买都是作为 javascript 单页 Web 应用程序的一部分发生的，并且页面重新加载通常不会在购买之间发生，除非用户专门访问了网站内的其他页面。我们的网站使用谷歌分析来跟踪页面浏览量、事件以及购买的电子商务跟踪。这已经工作了很长时间，并且仍然有效，但是我们的一位开发人员最近注意到，在进行 trackTrans 调用时，之前提交到 trackTrans 的事务和项目正在重新包含。这在 Google Chrome 网络选项卡（__utm 请求）中被注意到，并且已使用 Google 自己的 Chrome GA 调试扩展程序进行了验证。

让我通过调用和日志输出来说明问题（请注意，出于隐私原因，某些信息已被删除）：

首次购买页面加载：

_gaq.push(['_addTrans', 872, (removed), 0.10, , , (removed), null, (removed)]); F3085D20782A2AC201B3D564B205E01B.cache.html:32780
_gaq.push processing "_addTrans" for args: "[872,(removed),0.10,,,(removed),,(removed)]":  [VM] ga_debug.js (4049):24

_gaq.push(['_addItem', 872, Id#11474748#GameId#17, (removed), (removed), 0.10, 1]); F3085D20782A2AC201B3D564B205E01B.cache.html:32769
_gaq.push processing "_addItem" for args: "[872,Id#11474748#GameId#17,(removed),(removed),0.10,1]":  [VM] ga_debug.js (4049):24

_gaq.push(['_trackTrans']); F3085D20782A2AC201B3D564B205E01B.cache.html:32813
_gaq.push processing "_trackTrans" for args: "[]":  [VM] ga_debug.js (4049):24

Track Transaction [VM] ga_debug.js (4049):24

Tracking beacon sent!
utmwv=5.4.4d&utms=13&utmn=1580365368&utmhn=(removed)&utmt=tran&utmtid=872&utmtst=(removed)&utmtto=0.10&utmttx=&utmtsp=&utmtci=(removed)&utmtrg=null&utmtco=(removed)&utme=8(ageGender)9(M%2065%2B)11(2)&utmcs=UTF-8&utmsr=2560x1440&utmvp=2560x1352&utmsc=24-bit&utmul=en-gb&utmje=1&utmfl=11.8%20r800&utmdt=(removed)&utmhid=1366812599&utmr=-&utmp=(removed)&utmht=1378732665904&utmac=(removed)&utmcc=__utma%3D162785085.187708818.1377079516.1378725565.1378732612.33%3B%2B__utmz%3D162785085.1377079516.1.1.utmcsr%3D(direct)%7Cutmccn%3D(direct)%7Cutmcmd%3D(none)%3B&utmu=6xCL~ [VM] ga_debug.js (4049):24

Account ID               : (removed)
Page Title               : (removed)
Host Name                : (removed)
Page                     : (removed)
Referring URL            : -
Hit ID                   : 1366812599
Hit Type                 : tran
Visitor ID               : 187708818
Session Count            : 33
Session Time - First     : Wed Aug 21 2013 11:05:16 GMT 0100 (BST)
Session Time - Last      : Mon Sep 09 2013 12:19:25 GMT 0100 (BST)
Session Time - Current   : Mon Sep 09 2013 14:16:52 GMT 0100 (BST)
Campaign Time            : Wed Aug 21 2013 11:05:16 GMT 0100 (BST)
Campaign Session         : 1
Campaign Count           : 1
Campaign Source          : (direct)
Campaign Medium          : (none);
Campaign Name            : (direct)
Custom Var 1             : label:'ageGender' value:'M 65 ' scope:'2'
Order ID                 : 872
Billing City             : (removed)
Billing Region           : null
Billing Country          : (removed)
Affilliation             : (removed)
Total                    : 0.10
Shipping Cost            : 
Tax                      : 
Language                 : en-gb
Encoding                 : UTF-8
Flash Version            : 11.8 r800
Java Enabled             : true
Screen Resolution        : 2560x1440
Browser Size             : 2560x1352
Color Depth              : 24-bit
Ga.js Version            : 5.4.4d
Cachebuster              : 1580365368 [VM] ga_debug.js (4049):24

Tracking beacon sent!
utmwv=5.4.4d&utms=14&utmn=2121074133&utmhn=(removed)&utmt=item&utmtid=872&utmipc=Id%2311474748%23GameId%2317&utmipn=(removed)&utmiva=(removed)&utmipr=0.10&utmiqt=1&utme=8(ageGender)9(M%2065%2B)11(2)&utmcs=UTF-8&utmsr=2560x1440&utmvp=2560x1352&utmsc=24-bit&utmul=en-gb&utmje=1&utmfl=11.8%20r800&utmdt=(removed)&utmhid=1366812599&utmr=-&utmp=(removed)&utmht=1378732665904&utmac=(removed)&utmcc=__utma%3D162785085.187708818.1377079516.1378725565.1378732612.33%3B%2B__utmz%3D162785085.1377079516.1.1.utmcsr%3D(direct)%7Cutmccn%3D(direct)%7Cutmcmd%3D(none)%3B&utmu=6xCL~ [VM] ga_debug.js (4049):24

Account ID               : (removed)
Page Title               : (removed)
Host Name                : (removed)
Page                     : (removed)
Referring URL            : -
Hit ID                   : 1366812599
Hit Type                 : item
Visitor ID               : 187708818
Session Count            : 33
Session Time - First     : Wed Aug 21 2013 11:05:16 GMT 0100 (BST)
Session Time - Last      : Mon Sep 09 2013 12:19:25 GMT 0100 (BST)
Session Time - Current   : Mon Sep 09 2013 14:16:52 GMT 0100 (BST)
Campaign Time            : Wed Aug 21 2013 11:05:16 GMT 0100 (BST)
Campaign Session         : 1
Campaign Count           : 1
Campaign Source          : (direct)
Campaign Medium          : (none);
Campaign Name            : (direct)
Custom Var 1             : label:'ageGender' value:'M 65 ' scope:'2'
Product Code             : Id#11474748#GameId#17
Product Name             : (removed)
Unit Price               : 0.10
Quantity                 : 1
Item Variation           : (removed)
Order ID                 : 872
Language                 : en-gb
Encoding                 : UTF-8
Flash Version            : 11.8 r800
Java Enabled             : true
Screen Resolution        : 2560x1440
Browser Size             : 2560x1352
Color Depth              : 24-bit
Ga.js Version            : 5.4.4d
Cachebuster              : 2121074133 [VM] ga_debug.js (4049):24

无需重新加载页面的第二次购买（同一会话）：

_gaq.push(['_addTrans', 873, (removed), 0.10, , , (removed), null, (removed)]); F3085D20782A2AC201B3D564B205E01B.cache.html:32780
_gaq.push processing "_addTrans" for args: "[873,(removed),0.10,,,(removed),,(removed)]":  [VM] ga_debug.js (4049):24

_gaq.push(['_addItem', 873, Id#26113584#GameId#17, (removed), (removed), 0.10, 1]); F3085D20782A2AC201B3D564B205E01B.cache.html:32769
_gaq.push processing "_addItem" for args: "[873,Id#26113584#GameId#17,(removed),(removed),0.10,1]":  [VM] ga_debug.js (4049):24

_gaq.push(['_trackTrans']); F3085D20782A2AC201B3D564B205E01B.cache.html:32813
_gaq.push processing "_trackTrans" for args: "[]":  [VM] ga_debug.js (4049):24

Track Transaction [VM] ga_debug.js (4049):24

Tracking beacon sent!
utmwv=5.4.4d&utms=20&utmn=2023058614&utmhn=(removed)&utmt=tran&utmtid=872&utmtst=(removed)&utmtto=0.10&utmttx=&utmtsp=&utmtci=(removed)&utmtrg=null&utmtco=(removed)&utme=8(ageGender)9(M%2065%2B)11(2)&utmcs=UTF-8&utmsr=2560x1440&utmvp=2560x1352&utmsc=24-bit&utmul=en-gb&utmje=1&utmfl=11.8%20r800&utmdt=(removed)&utmhid=1366812599&utmr=-&utmp=(removed)&utmht=1378733392697&utmac=(removed)&utmcc=__utma%3D162785085.187708818.1377079516.1378725565.1378732612.33%3B%2B__utmz%3D162785085.1377079516.1.1.utmcsr%3D(direct)%7Cutmccn%3D(direct)%7Cutmcmd%3D(none)%3B&utmu=6xCL~ [VM] ga_debug.js (4049):24

Account ID               : (removed)
Page Title               : (removed)
Host Name                : (removed)
Page                     : (removed)
Referring URL            : -
Hit ID                   : 1366812599
Hit Type                 : tran
Visitor ID               : 187708818
Session Count            : 33
Session Time - First     : Wed Aug 21 2013 11:05:16 GMT 0100 (BST)
Session Time - Last      : Mon Sep 09 2013 12:19:25 GMT 0100 (BST)
Session Time - Current   : Mon Sep 09 2013 14:16:52 GMT 0100 (BST)
Campaign Time            : Wed Aug 21 2013 11:05:16 GMT 0100 (BST)
Campaign Session         : 1
Campaign Count           : 1
Campaign Source          : (direct)
Campaign Medium          : (none);
Campaign Name            : (direct)
Custom Var 1             : label:'ageGender' value:'M 65 ' scope:'2'
Order ID                 : 872
Billing City             : (removed)
Billing Region           : null
Billing Country          : (removed)
Affilliation             : (removed)
Total                    : 0.10
Shipping Cost            : 
Tax                      : 
Language                 : en-gb
Encoding                 : UTF-8
Flash Version            : 11.8 r800
Java Enabled             : true
Screen Resolution        : 2560x1440
Browser Size             : 2560x1352
Color Depth              : 24-bit
Ga.js Version            : 5.4.4d
Cachebuster              : 2023058614 [VM] ga_debug.js (4049):24

Tracking beacon sent!
utmwv=5.4.4d&utms=21&utmn=428191029&utmhn=(removed)&utmt=item&utmtid=872&utmipc=Id%2311474748%23GameId%2317&utmipn=(removed)&utmiva=(removed)&utmipr=0.10&utmiqt=1&utme=8(ageGender)9(M%2065%2B)11(2)&utmcs=UTF-8&utmsr=2560x1440&utmvp=2560x1352&utmsc=24-bit&utmul=en-gb&utmje=1&utmfl=11.8%20r800&utmdt=(removed)&utmhid=1366812599&utmr=-&utmp=(removed)&utmht=1378733392698&utmac=(removed)&utmcc=__utma%3D162785085.187708818.1377079516.1378725565.1378732612.33%3B%2B__utmz%3D162785085.1377079516.1.1.utmcsr%3D(direct)%7Cutmccn%3D(direct)%7Cutmcmd%3D(none)%3B&utmu=6xCL~ [VM] ga_debug.js (4049):24

Account ID               : (removed)
Page Title               : (removed)
Host Name                : (removed)
Page                     : (removed)
Referring URL            : -
Hit ID                   : 1366812599
Hit Type                 : item
Visitor ID               : 187708818
Session Count            : 33
Session Time - First     : Wed Aug 21 2013 11:05:16 GMT 0100 (BST)
Session Time - Last      : Mon Sep 09 2013 12:19:25 GMT 0100 (BST)
Session Time - Current   : Mon Sep 09 2013 14:16:52 GMT 0100 (BST)
Campaign Time            : Wed Aug 21 2013 11:05:16 GMT 0100 (BST)
Campaign Session         : 1
Campaign Count           : 1
Campaign Source          : (direct)
Campaign Medium          : (none);
Campaign Name            : (direct)
Custom Var 1             : label:'ageGender' value:'M 65 ' scope:'2'
Product Code             : Id#11474748#GameId#17
Product Name             : (removed)
Unit Price               : 0.10
Quantity                 : 1
Item Variation           : (removed)
Order ID                 : 872
Language                 : en-gb
Encoding                 : UTF-8
Flash Version            : 11.8 r800
Java Enabled             : true
Screen Resolution        : 2560x1440
Browser Size             : 2560x1352
Color Depth              : 24-bit
Ga.js Version            : 5.4.4d
Cachebuster              : 428191029 [VM] ga_debug.js (4049):24

Tracking beacon sent!
utmwv=5.4.4d&utms=22&utmn=2054976501&utmhn=(removed)&utmt=tran&utmtid=873&utmtst=(removed)&utmtto=0.10&utmttx=&utmtsp=&utmtci=(removed)&utmtrg=null&utmtco=(removed)&utme=8(ageGender)9(M%2065%2B)11(2)&utmcs=UTF-8&utmsr=2560x1440&utmvp=2560x1352&utmsc=24-bit&utmul=en-gb&utmje=1&utmfl=11.8%20r800&utmdt=(removed)&utmhid=1366812599&utmr=-&utmp=(removed)&utmht=1378733392698&utmac=(removed)&utmcc=__utma%3D162785085.187708818.1377079516.1378725565.1378732612.33%3B%2B__utmz%3D162785085.1377079516.1.1.utmcsr%3D(direct)%7Cutmccn%3D(direct)%7Cutmcmd%3D(none)%3B&utmu=6xCL~ [VM] ga_debug.js (4049):24

Account ID               : (removed)
Page Title               : (removed)
Host Name                : (removed)
Page                     : (removed)
Referring URL            : -
Hit ID                   : 1366812599
Hit Type                 : tran
Visitor ID               : 187708818
Session Count            : 33
Session Time - First     : Wed Aug 21 2013 11:05:16 GMT 0100 (BST)
Session Time - Last      : Mon Sep 09 2013 12:19:25 GMT 0100 (BST)
Session Time - Current   : Mon Sep 09 2013 14:16:52 GMT 0100 (BST)
Campaign Time            : Wed Aug 21 2013 11:05:16 GMT 0100 (BST)
Campaign Session         : 1
Campaign Count           : 1
Campaign Source          : (direct)
Campaign Medium          : (none);
Campaign Name            : (direct)
Custom Var 1             : label:'ageGender' value:'M 65 ' scope:'2'
Order ID                 : 873
Billing City             : (removed)
Billing Region           : null
Billing Country          : (removed)
Affilliation             : (removed)
Total                    : 0.10
Shipping Cost            : 
Tax                      : 
Language                 : en-gb
Encoding                 : UTF-8
Flash Version            : 11.8 r800
Java Enabled             : true
Screen Resolution        : 2560x1440
Browser Size             : 2560x1352
Color Depth              : 24-bit
Ga.js Version            : 5.4.4d
Cachebuster              : 2054976501 [VM] ga_debug.js (4049):24

Tracking beacon sent!
utmwv=5.4.4d&utms=23&utmn=900028249&utmhn=(removed)&utmt=item&utmtid=873&utmipc=Id%2326113584%23GameId%2317&utmipn=(removed)&utmiva=(removed)&utmipr=0.10&utmiqt=1&utme=8(ageGender)9(M%2065%2B)11(2)&utmcs=UTF-8&utmsr=2560x1440&utmvp=2560x1352&utmsc=24-bit&utmul=en-gb&utmje=1&utmfl=11.8%20r800&utmdt=(removed)&utmhid=1366812599&utmr=-&utmp=(removed)&utmht=1378733392699&utmac=(removed)&utmcc=__utma%3D162785085.187708818.1377079516.1378725565.1378732612.33%3B%2B__utmz%3D162785085.1377079516.1.1.utmcsr%3D(direct)%7Cutmccn%3D(direct)%7Cutmcmd%3D(none)%3B&utmu=6xCL~ [VM] ga_debug.js (4049):24

Account ID               : (removed)
Page Title               : (removed)
Host Name                : (removed)
Page                     : (removed)
Referring URL            : -
Hit ID                   : 1366812599
Hit Type                 : item
Visitor ID               : 187708818
Session Count            : 33
Session Time - First     : Wed Aug 21 2013 11:05:16 GMT 0100 (BST)
Session Time - Last      : Mon Sep 09 2013 12:19:25 GMT 0100 (BST)
Session Time - Current   : Mon Sep 09 2013 14:16:52 GMT 0100 (BST)
Campaign Time            : Wed Aug 21 2013 11:05:16 GMT 0100 (BST)
Campaign Session         : 1
Campaign Count           : 1
Campaign Source          : (direct)
Campaign Medium          : (none);
Campaign Name            : (direct)
Custom Var 1             : label:'ageGender' value:'M 65 ' scope:'2'
Product Code             : Id#26113584#GameId#17
Product Name             : (removed)
Unit Price               : 0.10
Quantity                 : 1
Item Variation           : (removed)
Order ID                 : 873
Language                 : en-gb
Encoding                 : UTF-8
Flash Version            : 11.8 r800
Java Enabled             : true
Screen Resolution        : 2560x1440
Browser Size             : 2560x1352
Color Depth              : 24-bit
Ga.js Version            : 5.4.4d
Cachebuster              : 900028249 [VM] ga_debug.js (4049):24

首次购买时会发送两个跟踪信标：

  • 订单 ID 为“872”的命中类型“tran”之一
  • 订单 ID 为“872”且产品代码 (SKU) 为“Id#11474748#GameId#17”的命中类型“项目”之一

这是对的。

对于第二次购买，将发送四个跟踪信标：

  • 订单 ID 为“872”的命中类型“tran”之一（上一笔交易）
  • 订单 ID 为“872”且产品代码 (SKU) 为“Id#11474748#GameId#17”的命中类型“项目”之一（上一个项目）
  • 订单 ID 为“873”的命中类型“tran”之一（新交易）
  • 订单 ID 为“873”且产品代码 (SKU) 为“Id#26113584#GameId#17”的命中类型“项目”之一（新项目）

虽然后面的跟踪信标是正确的，但前两个是第一次购买的重复，这是错误的。

随后的购买将看到发送 6、8、10 个等跟踪信标，其中第一个信标来自所有先前的购买，而不仅仅是最近的购买。

根据我们应用程序中的定义，产品代码 (SKU) 对于所有购买都是唯一的。我们的代码已经过验证，不会进行额外的 javascript 电子商务跟踪调用。这也通过直接在 Chrome 控制台中执行 javascript 电子商务调用得到验证，并看到以前交易的相同问题作为最新交易的一部分重新提交，似乎独立于我们的应用程序。

我们已经在生产分析中验证了重复购买（不止一次购买具有相同的 SKU），因此这会影响我们的报告（谢天谢地，我们的大部分财务报告是通过来自我们的数据库而不是 Google Analytics 的报告完成的）。

另请注意，在按照文档中的指定执行电子商务跟踪代码之前，肯定会跟踪页面浏览量！

任何确定问题的帮助将不胜感激！

- 更新

我已经使用下面的 html 在我们的应用程序之外运行一个简单的测试用例重现了这个问题（运行前需要输入 Google Analytics 帐户 ID，我从一个简单的 apache 服务器运行文件）：

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
        "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en">
<head>
    <meta http-equiv="X-UA-Compatible" content="IE=9;IE=8"/>
    <meta http-equiv="Content-Type" content="text/html;charset=UTF-8"/>
    <meta name="viewport" content="maximum-scale=1.0, width=device-width"/>

    <script type="text/javascript">
        /*<![CDATA[*/
        var _gaq = _gaq || [];
        _gaq.push(['_setAccount', 'UA-XXXXXXXX-X']); /* REPLACE WITH YOUR OWN ACCOUNT ID */
        _gaq.push(['_setDomainName', 'none']); /* Must be set to none when running from localhost, but normally set to auto in Prod */
        _gaq.push(['_setAllowLinker', false]); /* set to true in Prod but doesn't seem to have any effect on the issue */

        (function() {
        var ga = document.createElement('script');
        ga.type = 'text/javascript';
        ga.async = true;
        ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
        var s = document.getElementsByTagName('script')[0];
        s.parentNode.insertBefore(ga, s);
        })();
        /*]]>*/
    </script>

    <script type="text/javascript">
        /*<![CDATA[*/
        var orderId = 1;
        var sku = 200;
        makePurchase = function() {
            console.error("...NEW PURCHASE HAPPENING..."); /* Error level just so it's easy to see in the console when a new purchase starts */
            _gaq.push(['_trackPageview', '/purchase/complete']);
            console.log("Tracking purchase for order with id " + orderId + " and SKU " + sku);
            _gaq.push(['_addTrans', orderId, 'Acme Clothing', '11.99', '1.29' , '5', 'San Joes', 'California', 'USA']);
            _gaq.push(['_addItem', orderId, sku, 'T-Shirt', 'Green Medium', '11.99', '1']);
            _gaq.push(['_trackTrans']);
            incrementOrderIds();
        }

        var incrementOrderIds = function() {
            orderId = orderId + 1;
            sku = sku + 10;
        }
        /*]]>*/
    </script>

    <title>Google Analytics Ecommerce Test Page</title>
</head>

<body>

    <h1>Google Analytics Ecommerce Test</h1>
    <div>
        <a href="#" onclick="makePurchase()">Make Purchase</a>
    </div>

</body>

</html>
4

2 回答 2

4

正如我在原始评论中提到的，这是一个未记录的功能，但请看一下使用_clearTransafter _trackTrans。顾名思义，它清除了所有当前的电子商务数据（项目和交易）。

修改你的例子最终看起来像这样..：

var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXXXXX-X']); /* REPLACE WITH YOUR OWN ACCOUNT ID */
_gaq.push(['_setDomainName', 'none']); /* Must be set to none when running from localhost, but normally set to auto in Prod */
_gaq.push(['_setAllowLinker', false]); /* set to true in Prod but doesn't seem to have any effect on the issue */

(function() {
    var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
    ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/u/ga_debug.js';
    var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();

var orderId = 1;
var sku = 200;
makePurchase = function() {
    console.group('New Purchase');
    _gaq.push(['_trackPageview', '/purchase/complete']);
    console.log("Tracking purchase for order with id " + orderId + " and SKU " + sku);
    _gaq.push(['_addTrans', orderId, 'Acme Clothing', '11.99', '1.29' , '5', 'San Joes', 'California', 'USA']);
    _gaq.push(['_addItem', orderId, sku, 'T-Shirt', 'Green Medium', '11.99', '1']);
    _gaq.push(['_trackTrans']);
    _gaq.push(['_clearTrans']); // Clear Transaction data
    incrementOrderIds();
    console.groupEnd();
}

var incrementOrderIds = function() {
    orderId = orderId + 1;
    sku = sku + 10;
}

此外，如果/当您最终切换到 Universal Analytics 时，Google 的优秀人员很乐意将其包含在内，ga('ecommerce:clear')并且作为奖励......他们甚至记录了它！

于 2013-09-15T04:17:16.677 回答
0

_addTrans 创建具有给定值的事务对象。与 _addItem() 一样，此方法仅处理交易跟踪，不提供额外的电子商务功能。因此，如果事务是该会话的现有事务的副本，则旧事务值将被新事务值覆盖。此方法的参数按位置匹配，因此请确保提供所有参数，即使其中一些参数为空值。

来源： https ://developers.google.com/analytics/devguides/collection/gajs/methods/gaJSApiEcommerce

_addTrans(transactionId, affiliation, total, tax, shipping, city, state, country)

由于每次推送 trans 时您都在同一个会话中，因此它会提交所有交易，但不会复制现有交易，它将覆盖它们。（然后它们将保持不变且唯一）

_gaq.push(['_trackTrans']);
于 2013-09-15T00:55:28.963 回答