sql - In Excel, can I get Data From an External Source (Oracle) that uses the =HYPERLINK("http://url.com", "Pretty Name") function?

Question

I'm trying to get my URLs in my Pivot Table / Pivot Chart to display as hyperlinks.

I've set up a connection, "From Other Sources," in my case Oracle. In the SQL statement, I say,

SELECT '=HYPERLINK("http://www.google.com?' || otherStuff || '", "Pretty Name")';

This would return to my workbook: =HYPERLINK("http://www.google.com?1234567890", "Pretty Name")

However, this stays as text in Excel ( the string "=HYPERLINK...Name")" ). I want it to switch to "Pretty Name."

Any ideas?