举例@StaxMan 答案
基本上你需要创建一个模块(SimpleModule),添加一个反序列化器并注册这个模块
final SimpleModule sm = new SimpleModule();
        sm.addDeserializer(Date.class, new JsonDeserializer<Date>(){
            @Override
            public Date deserialize(JsonParser p, DeserializationContext ctxt)
                    throws IOException {
                try {
                    System.out.println("from my custom deserializer!!!!!!");
                    return new SimpleDateFormat("yyyy-MM-dd").parse(p.getValueAsString());
                } catch (ParseException e) {
                    System.err.println("aw, it fails: " + e.getMessage());
                    throw new IOException(e.getMessage());
                }
            }
        });
        final CreationBean bean = JsonUtils.getMapper()
                .registerModule(sm)
//                .setDateFormat(new SimpleDateFormat("yyyy-MM-dd HH:mm:ss"))
                .readValue("{\"dateCreation\": \"1995-07-19\"}", CreationBean.class);
这是一个完整的例子
import java.io.IOException;
import java.text.ParseException;
import java.text.SimpleDateFormat;
import java.util.Date;
import com.fasterxml.jackson.core.JsonParser;
import com.fasterxml.jackson.databind.DeserializationContext;
import com.fasterxml.jackson.databind.JsonDeserializer;
import com.fasterxml.jackson.databind.module.SimpleModule;
/**
 * @author elvis
 * @version $Revision: $<br/>
 *          $Id: $
 * @since 8/22/16 8:38 PM
 */
public class JackCustomDeserializer {
    public static void main(String[] args) throws IOException {
        final SimpleModule sm = new SimpleModule();
        sm.addDeserializer(Date.class, new JsonDeserializer<Date>(){
            @Override
            public Date deserialize(JsonParser p, DeserializationContext ctxt)
                    throws IOException {
                try {
                    System.out.println("from my custom deserializer!!!!!!");
                    return new SimpleDateFormat("yyyy-MM-dd").parse(p.getValueAsString());
                } catch (ParseException e) {
                    System.err.println("aw, it fails: " + e.getMessage());
                    throw new IOException(e.getMessage());
                }
            }
        });
        final CreationBean bean = JsonUtils.getMapper()
                .registerModule(sm)
//                .setDateFormat(new SimpleDateFormat("yyyy-MM-dd HH:mm:ss"))
                .readValue("{\"dateCreation\": \"1995-07-19\"}", CreationBean.class);
        System.out.println("parsed bean: " + bean.dateCreation);
    }
    static class CreationBean {
        public Date dateCreation;
    }
}